CPaaS (Communications Platform-as-a-Service) is an excellent thing if your organization is a software developer or has developer types in your organization. But in a general sense, if you are a reseller or an end-user of Unified Communications, you likely don’t have these kinds of resources available to you. Or, if you do, and you don’t quite really want to get involved in API programming, you may not even try this route. But still, the benefits of CPaaS in the past 18 months are probably visible to you – it’s entirely likely your curbside pickup, your “we’ll text you before you can come inside,” and a message about delivery just happened were delivered via a CPaaS application done by said developer types. And you might have other great ideas on how to continue this kind of new communication, either to enhance the customer experience or enhance your business. As such, we’re seeing our customers asking us more and more for more complete “add-on” applications that can enhance their vertical experience. And so that’s what we’re going to do with our CPaaS technology. We will use it ourselves to deliver applications to augment our UC offerings and supplement our partner’s vertical solutions. We’ve already done this with urgent notification, mass notification, curbside pickup, and employee alert applications. Please visit our webpage to learn more.