ITEXPO Interview

Jim Machi
VP of Marketing, Sangoma

As I was trying to figure out what to write about this week, I was thinking that doing business over a video calls is good, but not quite the same as FTF. And thinking about tradeshows that have been postponed or cancelled and the longer term business impact of that. Time will tell. But as we enter our 6th week of this, I, like many others, are probably starting to have a harder time with this.

Like everyone else, I think talking in person with someone to find out or learn new things is why I go to tradeshows, and conversation over a video conferencing solution like Sangoma Meet isn’t quite the same – it’s a bit too formal.

So I thought about the last tradeshow I attend, which was IT Expo. There, I did a stand-up interview with Rich Tehrani at IT Expo. It’s always good seeing and talking with Rich. We’ve known each other a long time. While I’m sure Rich would do a video call with me if I pinged him, it’s not quite the same as seeing him and talking to him.

Anyway, you can watch the interview here.

In summary though, Rich was asking about how it’s going at Sangoma. And everything is going well. We’re getting organic growth with our UC products. But he also asked about integrations of some M&A we did the past few years. Soon after we bought Digium, there was concern in the channel about both PBXact and Switchvox, because these are two different UC/PBX platforms and the concern was whether both would continue on. The channel now understands both products are still there – they serve different purposes and different target audiences. And then in October we bought VoIP Innovations and that integration is going well as we’ve added more resources to the SIP Trunking business. And then he asked me if we had other M&A on the horizon, like he always does, and this time I surprised him and I was like “ah… we just bought .e4”.

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